Meet Erik Almas. I would put him toward the top of all of the (very impressive) photographers that I watched on PhotoWeekLIVE last September, and that I’ve been profiling here on PhotographyTricks. The quality of his work is stunning, with a fantasy quality to it. I could browse his website for hours.

Just as impressive are the clarity and focus of his ideas, as shown in the calm, concise presentation that he gave during that conference. His “90 Minute Roadmap to Commercial Photography” was a model of clarity and specificity.

It wasn’t that he made it sound easy, which it isn’t. Succeeding in the world of commercial and editorial photography is a feat that’s probably akin to becoming a famous Hollywood actor. But he broke it down into simple steps that made it clear what was required and how to get there.

Almas was very clear and thoughtful, and a forceful speaker. All this despite the fact that English is not his first language (Almas is Norwegian). If you have any interest in improving your photography, study Almas’s website. If you want to break into commercial photography, watch his presentation*.

This is one profile in a series about photographers to follow in 2014. These are people who are doing groundbreaking photographic work and who teach the rest of us how to do it too. They fit the PhotographyTricks motto: spreading passion for life through photography.

* is not affiliated with CreativeLIVE in any way. This series of photographer profiles and any other references exist on this site solely because I admire and frequently take advantage of their broadcasts. I mention and recommend these presentations quite simply because I find them to be some of the best photography resources available.

-Heather Nilson, Editor-in-Chief,